Sustainability, global warming and the environmental state of our planet is serious business and definitely not something to be taken lightly. We repeatedly see its effects on nature, weather, our daily lives, and it has been and continues to be a large part of the conversation in the beauty industry and here at KraveBeauty. But as much as we want to be cool and righteous, take the high road and save the planet, how exactly do we take that high road? To be honest we weren’t 100% sure what the best route was, so we looked into it and here’s what we found:
Eco-conscious living can be incredibly confusing and hard!
Did you know that the contamination rate for recycled waste is at 25%? That means 1 out of 4 items that are placed into the recycling bin can’t actually be recycled and are later hand-removed by facility workers, which is a dangerous, inefficient yet unavoidable process. Did you also know that if there are any improperly recycled items that contaminates perfectly recyclable items, all of that becomes unrecyclable waste? (i.e. Think twice before tossing your dirty, take-out tubs into the bin just because they’re plastic.) (Source: http://mediaroom.wm.com/the-battle-against-recycling-contamination-is-everyones-battle/)
So, what is recyclable? How do I recycle properly? What products can I buy that are eco-friendly?
There are so, so many questions and conditions that you as a consumer have to ask yourself to make sure you are being eco-conscious in your every day, and that can definitely get overwhelming. But don’t get discouraged and let’s rally up for the bigger cause!
We are on this journey with you, learning as we go and we are here to help you out as much as we can! On this Earth Day, we want to help uncomplicate a little part of your eco-conscious life by starting with how our products fit into all of this. We’ll cover everything you need to know from our production philosophy to actual steps you should take in recycling our products. Yes, every single one of them!
INTENTIONAL PRODUCT DEVELOPMENT:
Let’s be real. For a fast-growing company in a competitive industry, it’s easy to be swayed into “keeping up” with other brands popping out new collections every season, but we’re not here to just add to an already saturated market. Responsible production is something we care a lot about and we firmly believe that it is just as important for a corporation to produce responsibly as it is for a consumer to purchase responsibly.
The pursuit of mere trend is not something that interests us. We want to create products that provide unique value or serve a distinctive purpose in your skincare journey - and that is our promise to you.
RESPONSIBLE CONSUMPTION: #SkincareCommitment
Let’s #PressReset and think about how and why we buy the things we buy. Is it a need or a want? This simple shift in perspective can largely reduce potential waste and can also encourage companies to produce more responsibly.
If we’re talking about skincare and in case you needed another reminder from us...YOUR SKIN IS SMART! It is a rockstar of its own, and that being said - it absolutely doesn’t need a million different products to be happy and healthy. Just a little bit of help here and there. We know it’s easy to fall for the beautiful packaging or that new fancy ingredient, but (correct us if we’re wrong) how often do they end up just sitting on our shelves, collecting dust and not getting the love they truly deserve?
So help save the earth (and your wallet and your skin), and commit to your purchases the best you can. #SkincareCommitment is all about encouraging you not only to stick to products to see true results, but also to reduce any waste even the most responsible consumer can leave behind.